I use research & experience to create beautiful designs that deliver real value.

DesignOps • Strategy • UX Research • Product Design

DesignOps

Elevating a design team with cutting edge tooling to help them design faster.

Winthrop is a multi-tenant headless design system created for an enterprise consulting agency to use on client projects. In a consulting design practice this is a key piece of the tooling / process enabling newly assembled product teams the ability to have a common language. The trick here is the way Winthrop is constructed gives the designer more flexibility in choosing components needed while allowing future agency component library updates to be received by clients.

Figma Tokens

The implementation of Figma Tokens transformed our enterprise design system, enabling our team of product designers to maintain consistent styling across product lines while reducing design debt by 60% and accelerating component creation by 3x. By architecting a hierarchical token structure using style-dictionary as our single source of truth and implementing JSON-based token management, we achieved 98% consistency in design token usage and slashed the time required for implementing design revisions.

Optimized For DevMode

Figma's DevMode bridges the traditional gap between design and development teams by providing developers with a dedicated interface to inspect designs with code-first features and development-specific tools. The built-in CSS inspector shows precise values and implementation details, while the automated component code extraction helps developers understand component architecture and properties without switching contexts. DevMode's ability to surface design tokens and inspect variables has significantly streamlined our handoff process, reducing implementation questions by allowing developers to self-serve technical specifications and ensuring pixel-perfect implementation of designs.

Multi-Tenant to serve the agency

Our multi-tenant design system serves as a flexible foundation that empowers our consulting teams to rapidly customize and deploy branded experiences across diverse client projects. By architecting the system with a core set of base components that inherit styling through theme configuration, teams can quickly spin up new client-specific themes while maintaining consistent interaction patterns and accessibility standards across implementations. This approach has reduced our initial project setup time from weeks to days, as consultants can leverage pre-built components while applying client-specific tokens, typography, and brand guidelines through a structured theming layer – allowing us to scale our design language across industries from fintech to healthcare without rebuilding core functionality.

Headless for scale

Our design system's architecture is firmly rooted in atomic design principles, scaling from fundamental atoms like buttons and inputs through to complete organisms and templates. By decomposing interfaces into these foundational building blocks, we've created a hierarchical component library that combines atomic elements into increasingly complex patterns while maintaining consistent props and behaviors throughout the inheritance chain. This atomic approach has enabled our teams to rapidly compose new features from existing primitives rather than building from scratch, while ensuring that updates to core atoms cascade predictably through the entire system – significantly reducing maintenance overhead and accelerating product development velocity across our portfolio.

This app helps parents give their children accurate doses of medication ensuring children are safe. This app gives parents who are up in the middle of the night with sick kids a dark mode ui along with slick UI to take a picture of a medicine label, the app identifies the medication and provides dosing charts from the manufacturer.

View Project
Clinical Trial • Healthcare

Research University
Mobile + Web App

Quick turn mobile project that enables caregivers of demtia patients resources to help them cope with caring for loved ones. Assessments and messaging between different tenants was a critical ask from users so we enabled that through an integration with a communication package. UX Research, Design System creation through final approved designs took less than 30 days so that a development team could enable the client to start the trial on time.

As a team, we held a design challenge by designing for a fresh canvas. The challenge was to create a watch app that could help our team in some way. Below is an app I created to help facilitate workshops. It digests your workshop agenda and helps prep the facilitator during the workshop keeping on track, voice capture, tagging and live agenda tracking.
Audience
Team Challenge
Date
March 2023
Voice • AI • Mobile

Using AI + Voice to better understand medical teams

An agency wanted to create a healthcare focused POC to take to SxSw 2024. The idea came from a lived experience from a team member. We leveraged sourced facility data along with AI integration allowing the older generation a tool to better understand their care team as well as ask for help finding their medical team.

Web Application

Educating Workforces To Better Their Financial Positions

Fresh new user experience approach to mature web application that provides financial guidance and training to employers for their staff.

DesignOps

DT Design Playbook

I created a team resource that is used as a foundation or knowledge base for the design team. This tool is curated daily with links, articles, new approaches, research methods and other content I consume while researching or just in my daily life. This resource has been very helpful to the entire team across all skill levels.

Startup • Facilitated Workshops • Pitch Deck

Racing Community Startup

Recent discovery to uncover features that will engage racing participants and fans. A nimble process was used to deliver maximum value with an early stage startup with big potential.

Email

In case you need to reach me.

derekrudd@gmail.com

LinkedIn

View my professional profile.

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Location

Born and raised Hoosier.

Midwest, USA